Weather Event

The retail chain was forced to close all of its stores for two weeks due to a major cyclone. The cyclone caused power outages and road closures, which made it impossible for the company to open its stores. The company was able to reopen its stores within a week by having a backup plan in place that included using a temporary location for their distribution center and by having a plan for communicating with their customers. This allowed the company to continue to receive and ship products even though their main distribution center was closed. The company also had a plan for communicating with their customers. This plan included using social media and email to let customers know about the store closures and when they would be reopening.